Goal:
Create new website, with the possibility of turning it into webshop, for the café-restaurant "Græsk Smag".
Time frame:
Two years (part-time)
Result:
A more functional and fast website which drives more traffic and phone orders.
Roles and responsibilities:
1) User Experience (UX) designer:
Formulated and implemented the UX strategy; identified Business goals and aligned them with user requirements.
Conducted competitive research.
Created the customer journey map.
2) User Interface (UI) co-designer:
Applied changes using CSS for UI improvement and mobile responsiveness.
Suggested and/or changed the layout of landing pages.
3) SEO content writer and Proofreader:
Conducted keyword research and optimization of the previous terminology.
Checked and corrected errors in the textual web content.
4) Usability tester:
Tested browsers' and devices' compatibility and speed performance.
CMS Platform:
WordPress
